Originally starting as a content writer, I then branched out into copywriting, graphic design, social media, and paid media strategy.

I’ve seen all sides of delivery, including agencies, in-house and also freelance. This versatility has let me work with B2C and B2B brands in all shapes and sizes.

I look for inspiration in all things, from the marketing genii of the print era to the sorcerers making magic online today. But my biggest creative catalyst has got to be storytelling in all its fascinating forms. Whether that’s film, novels, theatre, TV, audio, or comic books.

Because we’re all ultimately telling stories.

Businesses, brands, entrepreneurs, everyone – we all use storytelling everyday to connect with one another. I’m telling you my story right now. And if you’ve got this far, I’m doing something right.