Michael Mauro
Copywriting + Content Writing
Michael came to Digivate and myself with the goal of adding more insightful conversion-based articles to his website that would establish him as a thought leader in the L&D space. Following this fruitful collaboration, Michael wanted me to overhaul his site’s copy and create a new value proposition to pull in more HR and business leaders…
We worked with Michael to create a new value proposition via carefully collected audience insights, in-depth competitor analysis and focus groups.
We also created value propositions for each service and sub-service.
Service pages were also rewrote to focus more on tangible results and how they could bring real change to businesses.
Articles and content had to be very delicately researched and executed due to the sensitive nature of the topics covered.
Nicholas Turner | Copywriter and Creative Strategist 