UK Radiators

UK Radiators partnered with US TO GROW their market share

The goal was to boost organic visibility, reduce reliance on paid media and establish UKR as a well-known brand.

The audience was segmented into three user groups: renovators, crafters/DIYers, and eco-conscious users.

An integrated content strategy was developed to reach each audience group, leveraging onsite content, blogger collaborations, A/B testing, and email.

Onsite content included guides and articles tailored to each group’s interests and needs.

Offsite collaborations with bloggers and influencers targeted specific interests and showcased UKR’s products.

Email featured reactive, educational, and seasonal content.

And a new value proposition was A/B tested.

Challenges included making radiators look appealing in editorial content, standing out amidst content noise, and growing email lists

Year-on-year, there was an increase in organic traffic (172.98%), organic revenue (65%), overall revenue (16.03%), average order value (14.67%), assisted conversions from email (109.62%), last-click conversions from email (191.29%), and keyword visibility.

Winner of the “Best Content Marketing Campaign”

“The judges applauded a very detailed and comprehensive submission. They commented that this campaign delivered impressive results for the client, noting huge organic growth and market share from the activities. A great example of focusing on the consumer to shape and inform content that clearly resonated with the target audience.”